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UMSL ★  Community Education

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 101 WORKSHOP

You will learn about the basics of CRM Strategy and work in real CRMs including HubSpot and Salesforce in a safe live classroom. We are limiting the size of the course up to 20 students for better engagement and safety. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

ended (November 10, 2023)
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 101 WORKSHOP

Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers, as defined by Salesforce.com. In 2023, it is incredibly likely that a Customer Relationship Management (CRM) system like Salesforce, HubSpot, Microsoft Dynamics, Zoho, SugarCRM or one of many others is a part of your daily work life. A recent study by Buyer Zone found that 91% of companies with more than 11 employees now use CRM software. In 2020, overall CRM usage increased from 56% to 74% according to SuperOffice.com. It is abundantly clear that marketers and business professionals rely on technology to reach the right consumers on a greater variety of communications channels than ever before. Tech advances have created growth venues for businesses but have also uncovered a high demand for professionals who understand the intersection between marketing, customer data and technology – and how to capitalize on the opportunity to improve customer relationships and ultimately grow your business.

Date

  
ended (November 10, 2023)

Contact

  umsldigital@umsl.edu

Location

  University of Missouri-St. Louis: Optometry, St. Louis, MO 63121, USA

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