Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers, as defined by Salesforce.com. In 2023, it is incredibly likely that a Customer Relationship Management (CRM) system like Salesforce, HubSpot, Microsoft Dynamics, Zoho, SugarCRM or one of many others is a part of your daily work life. A recent study by Buyer Zone found that 91% of companies with more than 11 employees now use CRM software. In 2020, overall CRM usage increased from 56% to 74% according to SuperOffice.com. It is abundantly clear that marketers and business professionals rely on technology to reach the right consumers on a greater variety of communications channels than ever before. Tech advances have created growth venues for businesses but have also uncovered a high demand for professionals who understand the intersection between marketing, customer data and technology – and how to capitalize on the opportunity to improve customer relationships and ultimately grow your business.