Customer Relationship Management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers, as defined by Salesforce.com. It is abundantly clear that marketers and business professionals rely on technology to reach the right consumers on a greater variety of communications channels than ever before. Tech advances have created growth venues for businesses but have also uncovered a high demand for professionals who understand the intersection between marketing, customer data and technology – and how to capitalize on the opportunity to improve customer relationships and ultimately grow your business. If you are looking for an introductory or intermediate workshop-style course on CRM, this is for you.
For more information, click here. To register, click here.
