Being able to execute consumer-first experiences across channels is a marketing challenge for many companies. Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email, push notifications, site experience, etc. to drive higher customer lifetime value and get a return on initial acquisition spend.
Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing’s complexity and popularity among the C-suite, the course content will be geared heavily toward email, but will also closely examine how email and other channels can work together help drive higher customer lifetime value.