There is a new world of marketing and PR. In this new world, PR has surpassed advertising campaigns. It is more important than ever for organizations to tell their story. Consumers are looking beyond the brand logo to learn more about how a company behaves, who works there and how the employees feel about the work environment. Social media has become the door to storytelling. This requires compelling content with visuals that position you or your company as a thought leader, as an organization that cares about the world we live in and the people who work with us. In this course you will build a PR plan that considers paid, earned, owned and shared media (PESO); create compelling content designed to position accomplish your goals, establish a content calendar to ensure that the time and money you spend creating is not wasted.